Showroom and Retail Store

Dale Earnhardt Inc. Facility

The DEI Showroom and Retail Store was opened for the fans in June of 1999.


DEI Showroom: 'It's not just a museum'
Displaying trophies in the lobby of a team's shop is nothing new, but Dale Earnhardt Inc. has taken that concept a bit further with the opening its showroom. Full story

Earnhardt, Childress invite fans to visit_5/18
DEI ShopIf you're in North Carolina for NASCAR racing and you're looking for something to do in between events at Lowe's Motor Speedway, Dale Earnhardt and Richard Childress have an offer for you: Stop on by their shops for a visit. Full Story.

DEI opens showroom and retail store  June 4
Dale Earnhardt Inc. announced the opening of its spacious 8,700 square foot Showroom and Retail Store to the public today. Designs for this state-of-the-art facility were first implemented over 3 years ago and the long wait by fans should prove to be well worth it.  Full Story, including directions.


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