Showroom and Retail Store
Dale Earnhardt Inc. Facility
The DEI Showroom and Retail Store was opened
for the fans in June of 1999.
DEI Showroom: 'It's not just a museum'
Displaying trophies in the lobby of a team's shop is nothing
new, but Dale Earnhardt Inc. has taken that concept a bit further with the opening its
showroom. Full story
Earnhardt, Childress invite fans to
If you're in North Carolina for NASCAR racing and
you're looking for something to do in between events at Lowe's Motor Speedway, Dale
Earnhardt and Richard Childress have an offer for you: Stop on by their shops for a visit.
DEI opens showroom and retail
store June 4
Dale Earnhardt Inc. announced the opening
of its spacious 8,700 square foot Showroom and Retail Store to the public today. Designs
for this state-of-the-art facility were first implemented over 3 years ago and the long
wait by fans should prove to be well worth it. Full
Story, including directions.
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