Earnhardt will pilot his GM Goodwrench Service Plus
Chevrolet in the all-star event, but he won't be 'The Man in Black' on this night.
Instead, his car will feature the nostalgic blue and yellow colors with Wrangler Jeans on
It has been 11 years since Wrangler Jeans was associated with the No. 3 car of Richard
Childress Racing. After winning the 1987 NASCAR Winston Cup championship together,
Wrangler exited the sport and GM Goodwrench advanced from its associate sponsorship to
RCR's primary sponsor. The entire gang is back together for this one race.
"It's great to see those yellow and blue colors again," said team owner
Childress. "Looking at the car brings back a lot of memories. GM Goodwrench Service
Plus and Wrangler have been instrumental in RCR's success. I'm glad we could bring them
together for this reunion."
For the driver who spent seven years driving a Wrangler car and another 12 years in a
black GM Goodwrench car, the 1999 Winston will be memorable.
"This paint scheme is pretty special," said Earnhardt. "It represents
the two major sponsors I have had throughout my racing career. We were fortunate to
represent both GM Goodwrench Service Plus and Wrangler Jeans as champions. It will be
great to get them into Victory Lane again."
"This is the fifth paint scheme that GM Goodwrench Service Plus has had for
NASCAR's all-star event," said Bill Fitzgerald, event manager at GM's Service Parts
Operations. "The Winston is an exciting and entertaining event for GM Goodwrench
Service Plus. Dale's 'pass in the grass' while driving the Wrangler car brought the
all-star event into prime time."
"The yellow and blue No. 3 brings out an enormous sense of pride for all of the
people associated with Wrangler Jeans and Shirts," said Brian Goldberg, vice
president of marketing communications for Wrangler. "We can't help but feel a bit
nostalgic for the old days when Dale Earnhardt was just beginning to make a name for
himself, and the sight of the Wrangler Jean Machine in Victory Lane was a familiar sight.
The years 1981 and 1987 bookmark Wrangler's racing roots with a whole lot of action
including two championships."