DEI announces long-term development plan
(May 17, 2001)
Teresa Earnhardt will remain owner
and CEO of the company started by her husband.
The company founded by seven-time NASCAR Winston Cup
champion Dale Earnhardt and his wife Teresa announced on Thursday its plans, aimed at
long-term development of the company and its three NASCAR Winston Cup teams.
The definition of the companys structure comes
after three months of outside speculation regarding the organizational future of one of
NASCAR racings most competitive operations. The structure is part of a long-term
plan to develop the company well into the 21st century.
Teresa Earnhardt, owner and CEO of Dale Earnhardt, Inc., has
named Doug Swanson to continue as Chief Operating Officer, Ty Norris as Executive Vice
President of Motorsports, Steve Hmiel as Director of Motorsports, Joe Hedrick as Vice
President of Licensing and Judy Queen as Director-Office of the CEO.
Dale and I had a plan for the long term growth of this
company years ago," Teresa Earnhardt said. "As DEI moves ahead, were
placing people in their respective roles to meet the goals that we envisioned.
"We have people at Dale Earnhardt Incorporated that are
very dedicated to their profession and the goals we have as a company. This structuring
defines the roles of specific individuals and their responsibilities that will help the
company reach our potential. Based on what Ive seen from our people, well meet
our expectations and more in the next few years.
Swanson, 60, brings over 35 years of business management to
Dale Earnhardt, Inc. A former partner of a Big Five CPA firm, Swanson, a native of
Greensboro, N.C., has owned his own business and served as an officer with several other
corporations before joining DEI in August of 2000.
All racing-related issues at Dale Earnhardt, Inc. are the
direct responsibility of the 35-year-old Norris, both at the track and at the companys
200,000 square-foot Mooresville, N.C., complex. The Sumter, S.C., native has been an
integral part of the operation since 1996, when DEI claimed its first championship in the
NASCAR Craftsman Truck Series.
Since that time, DEI teams have claimed an additional truck
series crown (1998), two NASCAR Busch Grand National Series titles (1998-1999) and six
Winston Cup victories, including the 2000 Winston and the 2001 Daytona 500.
Hmiels role as Technical Director will be merged with
his new position, creating the title of Director of Motorsports and Technical Development.
The 47-year-old, Albany, N.Y., native has been instrumental in guiding DEIs wind
tunnel and chassis development programs and he will continue to do so, along with numerous
other management responsibilities.
In addition to overseeing daily operations at the shop, Hmiel
will manage the operation of all three of DEIs NASCAR Winston Cup teams trackside.
Hedricks role includes the licensing of the Dale Earnhardt, Inc. brand and the Dale
Earnhardt name and likeness, as well as performing similar duties for the three DEI teams
and Kerry Earnhardt.
Hedrick joined DEI in mid-2000 after a five-year stint at
Sports Image, a company Earnhardt owned prior to selling it to Action Performance, Inc.
Hedrick, a Lenoir, N.C., native, will be responsible for maintaining the quality and
availability of all Dale Earnhardt and DEI-related apparel and collectables.
Queen, a Dale Earnhardt, Inc. employee since 1998, served as
the Earnhardts personal assistant since joining the firm. Among her duties are the
networking of information relating to the CEO. In addition, Queen serves as office
manager, overseeing administrative personnel.
T h e E a r n h a r d t C o n n
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