Richard Childress Racing Museum

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RCR Museum and Gift Shop
RCR LogoThe excitement of NASCAR Winston Cup racing can be found at the Richard Childress Racing Museum in Welcome, North Carolina.

View many of RCR's greatest race cars along with famous machines from Indy car and NHRA. Plus, see the 1998 Daytona 500 winning car that Dale Earnhardt drove to victory and Richard's personal collection of hot rods.

Also, view many of our trophies, awards, and unique RCR memorabilia.

Our museum also offers a self-guided tour during operational hours. Guided tours of our Team #3 shop are given weekdays at 10:00 AM and again at 2:00 PM. Tickets are issued at the gift shop desk immediately prior to tour departures.

A viewing area is offered of the Team #31 shop weekdays.

Earnhardt, Childress invite fans to visit_5/18
DEI ShopIf you're in North Carolina for NASCAR racing and you're looking for something to do in between events at Lowe's Motor Speedway, Dale Earnhardt and Richard Childress have an offer for you: Stop on by their shops for a visit. Full Story.

Richard Childress Racing Museum


180 Industrial Drive
P.O. Box 360
Welcome, NC 27374

(366) 731-3389
(800) 476-3389

Monday - Friday 9:00 AM until 5:00 PM
Saturday 9:00 AM until 1:00 PM

Weekday Shop Tours:
Team #3 (guided only) 10:00 AM and 2:00 PM*

*sign-up begins 30 minutes prior to tour (12 person limit per tour). For groups over 12, 2-week advance notice is requested. Please call the museum.

Team #31 (viewing only) 9:00AM -Noon/2:00 PM - 4:00 PM



Directions to The RCR Museum & Gift Shop:

From Winston-Salem, N.C.- Take Hwy 52 south to the Welcome , N.C. exit #97. Turn Right, The Museum is about 3 miles on the left hand side of the road. Look for the brown sign pointing to the Museum . Turn left on Industrial Dr. and go straight into the parking lot.

From Charlotte , N.C. - Take I-85 North towards Lexington , N.C. Take Business 85 / Hwy 52 north (exit #87) Stay on  Hwy 52 north towards Winston-Salem to Welcome Exit #92 . Turn Right and go approxamently 2 miles. Look for the brown sign pointing to the Museum. Turn Right on Industrial Dr. Go Straight into the parking lot.


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